Mining Consumer & Patient Sentiment for Product Design
AI interprets reviews and behavior to guide faster, more informed product decisions: This AI startup wanted to help product teams move faster—by transforming how they interpret feedback from the market. Instead of relying on lagging metrics like star ratings or formal surveys, they built a tool that listens to what people are actually saying: in […]
AI-Enabled Health Record Assistant
Transforms health history for patients into clear, actionable insights through conversational AI: A digital health startup asked: What if anyone could understand their own medical records—without needing a physician to explain them? With rising demand for accessible care guidance, they envisioned an AI-powered experience that could interpret a person’s health history and surface relevant next […]
Creating an OTC experience for a global pharma
This global leader in pharmaceutical therapies aimed to switch a prescription hypertension drug to over-the-counter (OTC) status, expanding access to a broader patient population. The critical challenge was designing a drug label that met FDA standards for comprehension, content accuracy, and formatting, while ensuring accessibility for diverse users. The label needed to clearly communicate dosage, […]
Business strategy and fundraising for a global NGS company
We collaborated with executive management to shape and deliver the combined corporate and fundraising strategy, founded in a positioning as a global platform both enabling and delivering solutions across all of genomics and the globe. Results included a raise of $240M and a growing portfolio of seven businesses.