Services
We work at the moments that define whether a product in precision medicine or digital health succeeds commercially — the moments we call Define, Launch, and Grow.
Start Here
30-Day Commercial Readiness Sprint
- $30K
- 10–20 targeted market interviews
- Barrier & adoption driver analysis
- Prioritized action plan
- Board-ready summary
Full engagement
90 -Day Commercial Accelerator
- $75–90K
- Full engagement.
Everything in Discovery, plus:
- Full go-to-market architecture
- Sales narrative & assets
- Purchase journey redesign
strategic advisory
Strategy & Growth Advisory
- Custom
- Strategic advisory
- Portfolio prioritization framework
- Commercial narrative & investor story
- Product line acceleration plan
- Ongoing advisory access
Our Methodology
We have developed a rigorous methodology for delivering strategic insight.
APPROACH
A COMPLETE, FLEXIBLE MODEL
outside the building
This is at the core of what we do. We get our answers from outside the building through interviews and more, often fueled by Notenda’s Recruiting Network.
validated
From one-week cycles to “planned misses”, we know that the path to success requires lots of fast learning, covering the spectrum from design testing to entire innovation lab setups.
fast
We run 10–20 interviews and deliver validated findings in 30 days. Speed is not a trade-off with rigor, it’s the methodology.
ACTIONABLE
With a focus on your P&L and adoption – and our being former operating executives – we will be sure you “know what to do” with what we deliver.
SERVICE DELIVERABLES
WE PROVIDE PRODUCT STRATEGY & DESIGN DELIVERABLES THAT SPAN ALL OF YOUR BUSINESS NEEDS
Strategy
Strategic Planning
Product Roadmaps
Regulatory Navigation
Purchase Journeys
Prototype
User Tested Concepts
UX Wireframes
Data Integration Plans
Rapid Iteration Summaries
Design
High Fidelity Mockups
User Validation Research
Interaction Design
Portfolio Planning
Launch
Design-to-Dev Continuity
Go to Market Prep
Vendor Selection Assist
Iteration planning
The FOLK Test Adoption Portfolio
A SUITE OF FOUR HIGH-IMPACT OFFERINGS FOR CONSUMER-INITIATED CLINICAL TEST SALES GROWTH
Executive
A user-drive dashboard template, both ready-to-go and customizable – showing what works, what does not, and why.
Order
A white label, market-validated digital experience. Ready to go live and accelerate test sales.
Sample
Proven via 168 user interviews, these guidelines will increase kit return rates by an unprecedented 2%-25%.
results
User-validated templates for tests ranging from risk to detection to diagnostic.
Case Studies
We have already solved the problems you are trying to solve now. See our work in action.