Launching a digital health strategy and solutions to drive value creation across the business
BioWave had a successful, FDA-approved pain blocking medical device, with tremendous success across the VA and professional sports team. But it needed to evolve its digital strategy to bolster existing businesses, create new revenue streams, and steer a set of experiences that enhanced the device. We engaged the market and outlined a digital platform strategy […]
Validating and launching a revolutionary diabetes drug delivery solution
Focused on making patients’ lives easier by offering a new insulin delivery technology, Modular Medical targets the massive underserved segment that sits between self-injection and complex diabetes pump offerings. They call this segment the “almost pumpers”, and they requested our help to identify the target personas, define the entire experience, and collaborate with them to […]
Designing a virtual pet therapy app that brings comfort, choice, and companionship to care settings
Pet therapy is proven to ease stress, anxiety, and isolation—especially in clinical settings like hospitals, behavioral health facilities, and senior care. But in-person visits are often limited by staffing, scheduling, and infection control. Notenda was engaged to create a digital alternative: a virtual pet therapy app that feels personal, playful, and emotionally real. Working closely […]
Mining Consumer & Patient Sentiment for Product Design
AI interprets reviews and behavior to guide faster, more informed product decisions: This AI startup wanted to help product teams move faster—by transforming how they interpret feedback from the market. Instead of relying on lagging metrics like star ratings or formal surveys, they built a tool that listens to what people are actually saying: in […]