Focused on making patients’ lives easier by offering a new insulin delivery technology, Modular Medical targets the massive underserved segment that sits between self-injection and complex diabetes pump offerings. They call this segment the “almost pumpers”, and they requested our help to identify the target personas, define the entire experience, and collaborate with them to launch the business.
We framed the commercialization strategy, completed product design and validation with users, including digital experiences, conducted formative/summative studies, and developed a pipeline for initial adoption with clinicians.