Enabling clinician and patient‐friendly genomic-reporting at a major diagnostic laboratory
With expert genetic counselors well served by the existing report, this leading lab’s value-proposition was being undercut by return-of-results friction with physicians and patients Clinicians, patients, and caregivers found existing reports difficult to parse quickly; dense text, unclear action items, and more led to delays in interpretation. And worse yet they led to hesitancy in […]
Creating a market-leading cohort solution that drives value inflection
Researchers, data scientists, and business leaders using this market-leading tertiary platform needed to know—quickly and clearly—if the data they were exploring was worth pursuing and if it would enable critical value-inflection events like FDA submission and portfolio prioritization. While cohort support was in place, what was missing was a purpose-built cohort solution that was intuitive, […]
Actionable Marketing ROI Analytics; Understanding what is or is not driving commercial results
This top five global pharma needed a solution for field reps, managers, marketing team members, and analysts. It needed to provide not just ROI on marketing campaigns, but I needed to reveal the true drivers of meaningful ROI. In just 8 weeks, we framed a user-validated platform that included 24 sources of data (e.g. Sf.com, […]
Business strategy and portfolio planning for a life sciences discovery platform
A global genomics company was looking to shape its research offering to build a business in the life sciences drug discovery space. We created the commercial plan, prototype-validated the workflows for bioinformaticians and population geneticists, and collaborated to both build and launch the solution. The result was a successful global business, serving population projects and […]
Increasing sales team performance at a mid-sized life sciences firm
This top thirty sciences firm needed a report solution that drove commercial impact. Serving the unique needs of different personas (Senior Sales Manager, Territory Manager, District Sales Manager, and Regional Sales Manager) was proving difficult with the one-size-fits-all tool they had. Additionally, they needed to integrate inputs from several systems, including Veeva Commercial Cloud, Veeva […]
Founding and running an innovation lab for a global diagnostics company
To quickly respond to the dynamic needs of this publicly-traded firm’s top business priorities, they looked to Notenda to set up and lead an innovation lab to test and validate revenue opportunities, new purchase journeys, customer experiences, commercial assets, and more. Leveraging Notenda’s Recruiting Network to fuel the innovation lab we created for this client, […]
Growing a genomic diagnostic testing business for rare disease 10X in one year
This pathbreaking rare disease diagnostics business had been and was now looking to accelerate sales. Of primary importance was unlocking untapped adoption potential with genetic counselors and pediatric neurologists. We engaged clinicians and key decision-makers, and in one month validated the top barriers in both the purchase journey and product experience. Through rapid, iterative testing […]
Framing and launching a new, user-centered carrier test business
A global genomics company, WuXiNextCODE, had already been successful with other businesses focused on whole genome sequencing. Their next focus was serving the NIPT market, and they looked to us to validate the key personas, critical user experience components, and then design and launch the detailed experience for parents, OB/GYNs, and additional family members. In […]
Launching a global consumer genomic business
What was missing from consumer genomic experiences to make them meaningful, valuable, and actionable to users? We found out. We validated through extensive prototype user testing, and created for global use, experiences built for physicians and patients to review truly actionable insights from consumer genomic data. Launched initially in China, this offering was leveraged across […]
Launching a digital health strategy and solutions to drive value creation across the business
BioWave had a successful, FDA-approved pain blocking medical device, with tremendous success across the VA and professional sports team. But it needed to evolve its digital strategy to bolster existing businesses, create new revenue streams, and steer a set of experiences that enhanced the device. We engaged the market and outlined a digital platform strategy […]