Creating a market-leading cohort solution that drives value inflection
Researchers, data scientists, and business leaders using this market-leading tertiary platform needed to know—quickly and clearly—if the data they were exploring was worth pursuing and if it would enable critical value-inflection events like FDA submission and portfolio prioritization. While cohort support was in place, what was missing was a purpose-built cohort solution that was intuitive, […]
Accelerating Pharma MLR Compliance
AI-assisted content review ensures alignment with brand, medical, legal, and regulatory standards in days, not months: A stealth-stage AI startup set out to transform one of pharma’s most complex bottlenecks: Medical, Legal, and Regulatory (MLR) content review. With interest from top 10 global pharma companies, the opportunity was clear—speed up the review of marketing and […]
Actionable Marketing ROI Analytics; Understanding what is or is not driving commercial results
This top five global pharma needed a solution for field reps, managers, marketing team members, and analysts. It needed to provide not just ROI on marketing campaigns, but I needed to reveal the true drivers of meaningful ROI. In just 8 weeks, we framed a user-validated platform that included 24 sources of data (e.g. Sf.com, […]
Business strategy and portfolio planning for a life sciences discovery platform
A global genomics company was looking to shape its research offering to build a business in the life sciences drug discovery space. We created the commercial plan, prototype-validated the workflows for bioinformaticians and population geneticists, and collaborated to both build and launch the solution. The result was a successful global business, serving population projects and […]
Delivering an integrated clinical trial experience for sponsors, patients, and site managers
Clinical Ink required a comprehensive suite of applications to support medical trials across three key levels: sponsors, enrolled trial sites, and patients. The solution needed to facilitate seamless communication, streamline scheduling, manage medication adherence, and ensure full regulatory compliance. With distinct applications for each user group, the challenge was to ensure consistency, usability, and efficiency […]
Designing a seamless platform of sample intake & data delivery for a global leader in genomic sequencing
Conducting clinical and population-scale genome studies for global clients, the Broad Institute had adopted a variety of sample & data management systems, but struggled to integrate them for each project. Mapping these use cases and interviewing scientific staff through the acquisition, sequencing, analysis and delivery process, we validated a holistic but flexible and scalable solution […]
Validating and implementing a next-gen LIMS to drive global scientific innovation
AbbVie’s multiple legacy LIMS systems were difficult to use and differed between teams and even countries, reducing productivity and collaboration. We conducted 51 interviews across functional areas and regional R&D groups, yielding consensus best practices that could be standardized and pushed out organization-wide. Applying the validated experiences and input of company scientists, we collaborated with […]
Increasing sales team performance at a mid-sized life sciences firm
This top thirty sciences firm needed a report solution that drove commercial impact. Serving the unique needs of different personas (Senior Sales Manager, Territory Manager, District Sales Manager, and Regional Sales Manager) was proving difficult with the one-size-fits-all tool they had. Additionally, they needed to integrate inputs from several systems, including Veeva Commercial Cloud, Veeva […]
Creating a pharma sales and marketing reporting platform to accelerate commercial impact
Serving eight personas, with over thirty systems to draw from, proved unmanageable for this top five global pharmaceutical firm. Sales Reps and Managers, Marketing Specialists, Regional Sales Managers, Product Managers, and Directors of HCP & Patient Engagement all needed to understand what was happening. And why. With eleven KPIs in mind, we took just twelve […]
Founding and running an innovation lab for a global diagnostics company
To quickly respond to the dynamic needs of this publicly-traded firm’s top business priorities, they looked to Notenda to set up and lead an innovation lab to test and validate revenue opportunities, new purchase journeys, customer experiences, commercial assets, and more. Leveraging Notenda’s Recruiting Network to fuel the innovation lab we created for this client, […]