Services
From strategic C-level advisory to operational development and commercial execution, we provide the business leadership and backbone to companies from inception through exit. We work with clients on a fractional executive, project or team basis. Our team is custom built to serve yours.
APPROACH
Validated. Iterative. Collaborative. Actionable.
We work with clients on a fractional executive, project or team basis.
folk Portfolio
User-validated offerings to launch and grow consumer-initiated test sales:
Order
Sample
Results
Executive
Our Methodology
We have developed a rigorous methodology for delivering strategic insight.
APPROACH
A COMPLETE, FLEXIBLE MODEL
VALIDATED
This is at the core of what we do. We get our answers from outside the building through interviews and more, often fueled by Notenda’s Recruiting Network.
ITERATIVE
From one-week cycles to “planned misses”, we know that the path to success requires lots of fast learning, covering the spectrum from design testing to entire innovation lab setups.
COLLABORATIVE
Workshops, whiteboard sessions, and joint interviewing allow you to learn along the way, whether our engagement is fractional or project-based.
ACTIONABLE
With a focus on your P&L and adoption – and our being former operating executives – we will be sure you “know what to do” with what we deliver.
SERVICE DELIVERABLES
WE PROVIDE PRODUCT STRATEGY & DESIGN DELIVERABLES THAT SPAN ALL OF YOUR BUSINESS NEEDS
Strategy
Strategic Planning
Product Roadmaps
Regulatory Navigation
Purchase Journeys
Prototype
User Tested Concepts
UX Wireframes
Data Integration Plans
Rapid Iteration Summaries
Design
High Fidelity Mockups
User Validation Research
Interaction Design
Portfolio Planning
Launch
Design-to-Dev Continuity
Go to Market Prep
Vendor Selection Assist
Iteration planning
The FOLK Test Adoption Portfolio
A SUITE OF FOUR HIGH-IMPACT OFFERINGS FOR CONSUMER-INITIATED CLINICAL TEST SALES GROWTH
Executive
A user-drive dashboard template, both ready-to-go and customizable – showing what works, what does not, and why.
Order
A white label, market-validated digital experience. Ready to go live and accelerate test sales.
Sample
Proven via 168 user interviews, these guidelines will increase kit return rates by an unprecedented 2%-25%.
results
User-validated templates for tests ranging from risk to detection to diagnostic.
Case Studies
We have already solved the problems you are trying to solve now. See our work in action.