Commercial Strategy for Precision Medicine & Digital Health

We are former operating executives at genomics and digital health companies — and we’ve already solved the commercialization challenges you’re facing now.

Grounded in more than 2,000 exploratory interviews — over 1,400 hours of structured research with clinicians, scientists, patients, payers, and consumers.

Every engagement adds new interviews specific to your context. Our team shapes and validates every insight before it becomes a recommendation.

STU HEILSBERG

Strategy, Productization, Commercialization

KIRK BROTE

Product Design, Research, and Innovation

EDWARD FARMER

Strategic Communications, Commercial Strategy, Fundraising

Uniquely positioned to leverage our collective experience to solve your company’s product strategy and design challenges

WE ARE MORE 
THAN CONSULTANTS

We are strategic thought partners for our clients, leveraging our industry experience and relationships to set you up for action and success – on your own or with us as a fractional team until you build your own. Let us know when we can help.

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