A global genomics company, WuXiNextCODE, had already been successful with other businesses focused on whole genome sequencing. Their next focus was serving the NIPT market, and they looked to us to validate the key personas, critical user experience components, and then design and launch the detailed experience for parents, OB/GYNs, and additional family members. In just 5 months, all was completed, and the offering launched. The result was a successful global business, with over 50 distribution partners and hospitals.