Serving eight personas, with over thirty systems to draw from, proved unmanageable for this top five global pharmaceutical firm. Sales Reps and Managers, Marketing Specialists, Regional Sales Managers, Product Managers, and Directors of HCP & Patient Engagement all needed to understand what was happening. And why.
With eleven KPIs in mind, we took just twelve weeks to understand individual persona needs, validate unique experience components to serve those needs, include the 30+ data sources, and frame it all in a platform configuration for easy execution, scale, and AI-enablement.
The result was a set of experiences that included key dashboards, reports, and summaries that led to insights that drove HCP engagement up by 17%. Additionally, territory sales performance increased by 19% and marketing campaign ROI improved 23%.