Researchers, data scientists, and business leaders using this market-leading tertiary platform needed to know—quickly and clearly—if the data they were exploring was worth pursuing and if it would enable critical value-inflection events like FDA submission and portfolio prioritization. While cohort support was in place, what was missing was a purpose-built cohort solution that was intuitive, easily explored to find actionable answers fast, and had integrated a framework that built confidence in critical business decisions.
We conducted 137 interviews across key domains and roles within those domains. We mapped user goals, surfaced friction points, and co-designed exploratory experiences to help users interrogate and refine cohorts in real time. We then prototyped, tested, and user-validated key design patterns to ensure clarity, speed, and confidence-building rigor across use cases.
The result was the most comprehensive cohort exploration tool available—designed not just to surface data, but to surface confidence in it. Users now assess relevance, identify gaps, and enable high-impact decisions with greater efficiency and trust. Start to finish, this project took only ninety days.