Founding and running an innovation lab for a global diagnostics company
To quickly respond to the dynamic needs of this publicly-traded firm’s top business priorities, they looked to Notenda to set up and lead an innovation lab to test and validate revenue opportunities, new purchase journeys, customer experiences, commercial assets, and more. Leveraging Notenda’s Recruiting Network to fuel the innovation lab we created for this client, […]
Launching a global consumer genomic business
What was missing from consumer genomic experiences to make them meaningful, valuable, and actionable to users? We found out. We validated through extensive prototype user testing, and created for global use, experiences built for physicians and patients to review truly actionable insights from consumer genomic data. Launched initially in China, this offering was leveraged across […]
Driving adoption of consumer genomics for a market-leader
Illumina needed to accelerate adoption of their Understand Your Genome program to grow the genomics market. At the center of this was their MyGenome experience, and they wanted to understand and remove the user and adoption barriers in this offering. We prototype-validated the new solution with dozens of users and created a detailed update to […]
Commercial acceleration of a portfolio of oncology test solutions
This market-leading provider of both predictive and diagnostic testing needed to uncover accelerating levers in existing channels, as well as unlock new markets. We tested and validated prototype experiences across the entire customer journey, implemented impactful commercial solutions from awareness to ordering to sample return to return-of-results to referral & cross-sell. We then put in […]
Designing a virtual pet therapy app that brings comfort, choice, and companionship to care settings
Pet therapy is proven to ease stress, anxiety, and isolation—especially in clinical settings like hospitals, behavioral health facilities, and senior care. But in-person visits are often limited by staffing, scheduling, and infection control. Notenda was engaged to create a digital alternative: a virtual pet therapy app that feels personal, playful, and emotionally real. Working closely […]
Mining Consumer & Patient Sentiment for Product Design
AI interprets reviews and behavior to guide faster, more informed product decisions: This AI startup wanted to help product teams move faster—by transforming how they interpret feedback from the market. Instead of relying on lagging metrics like star ratings or formal surveys, they built a tool that listens to what people are actually saying: in […]
AI-Enabled Health Record Assistant
Transforms health history for patients into clear, actionable insights through conversational AI: A digital health startup asked: What if anyone could understand their own medical records—without needing a physician to explain them? With rising demand for accessible care guidance, they envisioned an AI-powered experience that could interpret a person’s health history and surface relevant next […]
Business strategy and fundraising for a global NGS company
We collaborated with executive management to shape and deliver the combined corporate and fundraising strategy, founded in a positioning as a global platform both enabling and delivering solutions across all of genomics and the globe. Results included a raise of $240M and a growing portfolio of seven businesses.