This global pharma confirmed that higher training compliance and completion led to increased sales.
They, however, did not have an effective system for their leaders to track, drive, and report on the key metrics. The primary complication was decentralized systems, with a user journey that did not serve multiple key personas, including the Regional Sales Manager and IT Project Manager.
Exploring fifteen use cases, we user-validated – in just six weeks – experiences for key personas high-fidelity individual experiences that drove KPIs up by 15%.