Mining Consumer & Patient Sentiment for Product Design

AI interprets reviews and behavior to guide faster, more informed product decisions:

This AI startup wanted to help product teams move faster—by transforming how they interpret feedback from the market. Instead of relying on lagging metrics like star ratings or formal surveys, they built a tool that listens to what people are actually saying: in reviews, forums, social posts, and video comments.

We designed an end-to-end platform that leverages AI to extract sentiment, surface themes, and generate new product recommendations based on real-world voice-of-customer data. Teams can explore trade-offs—like aesthetics vs. speed, or price vs. size—before committing to development or prioritizing.

In just 8 weeks, we delivered a validated UX model, input/output framework, and product strategy for a system that closes the gap between user insight and product design—giving companies a faster path from inspiration to iteration.

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