This top thirty sciences firm needed a report solution that drove commercial impact.
Serving the unique needs of different personas (Senior Sales Manager, Territory Manager, District Sales Manager, and Regional Sales Manager) was proving difficult with the one-size-fits-all tool they had. Additionally, they needed to integrate inputs from several systems, including Veeva Commercial Cloud, Veeva CRM, Redshift, and more to uncover the key insights they needed.
In eight weeks, we interviewed all key personas, framed their top needs, validated the experiences they each needed, and created a high-fidelity prototype ready for development. Upon implementation, this solution offered insights that drove Sales Rep Goal Attainment up by 21% and marketing campaign ROI up by 34%.