This top five global pharma needed a solution for field reps, managers, marketing team members, and analysts. It needed to provide not just ROI on marketing campaigns, but I needed to reveal the true drivers of meaningful ROI.
In just 8 weeks, we framed a user-validated platform that included 24 sources of data (e.g. Sf.com, ERP, Veeva Vault, SAS IBP, more). It offered up to its key users ten tailored output elements, including dashboards, sales reports, and forecasting/trend summaries.
The results were actionable insights that drove HCP engagement up 20%, territory performance up 23%, and campaign ROI up 18%.