About
Guiding you through Commercialization, Productization and Business Strategy

EDWARD FARMER
WHAT MAKES ME NOTENDA?
FAVORITE PROJECT
WE’VE BEEN YOU
WE ARE MORE THAN CONSULTANTS
As seasoned former executives at leading precision medicine organizations, we have met and and addressed the key challenges to making companies like yours more successful businesses. Whether on a fractional executive, project, or team basis, we use proven methodologies for solving the business design, product definition, and strategic communications problems that we developed in our time at deCODE, Pfizer, Illumina, WuXi AppTec, Roche, McKesson, US Oncology, Syapse and more.
VALIDATED FRAMEWORK
The driving force behind our work. Feel free to download a copy of the validated and proprietary frameworks that guide our work.
THOUGHT PARTNERS
We are strategic thought partners for our clients, leveraging our industry experience and relationships to set you up for action and success – on your own or with us as a fractional team until you build your own. Let us know when we can help.

EDWARD FARMER
WHAT MAKES ME NOTENDA?
FAVORITE PROJECT
WE’VE BEEN YOU
WE ARE MORE THAN CONSULTANTS
As seasoned former executives at leading precision medicine organizations, we have met and and addressed the key challenges to making companies like yours more successful businesses. Whether on a fractional executive, project, or team basis, we use proven methodologies for solving the business design, product definition, and strategic communications problems that we developed in our time at deCODE, Pfizer, Illumina, WuXi AppTec, Roche, McKesson, US Oncology, Syapse and more.
VALIDATED FRAMEWORK
The driving force behind our work
Feel free to download a copy of the validated and proprietary frameworks that guide our work.
THOUGHT PARTNERS
We are strategic thought partners for our clients, leveraging our industry experience and relationships to set you up for action and success – on your own or with us as a fractional team until you build your own. Let us know when we can help.
WE ARE MORE THAN CONSULTANTS
We are strategic thought partners for our clients, leveraging our industry experience and relationships to set you up for action and success – on your own or with us as a fractional team until you build your own. Let us know when we can help. The business of DNA is in our DNA