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We’ve been in the seat you’re in.

STU HEILSBERG

Strategy, Productization, Commercialization

WHAT MAKES ME NOTENDA?

A relentless focus on the humans, adoption, and sales; success is only achieved when offerings are sold and used.

FAVORITE PROJECT

Founding and running an innovation lab for a global diagnostics company

KIRK BROTE

Product Design, Research, and Innovation

WHAT MAKES ME NOTENDA?

I’m motivated by the impact Digital Health can have, but more so by creating that runway and opportunity

FAVORITE PROJECT

Commercial acceleration of a portfolio of oncology test solutions

EDWARD FARMER

Strategic Communications, Commercial Strategy, Fundraising

WHAT MAKES ME NOTENDA?

Great science and new technology can benefit more people if they’re well explained, understood by all stakeholders and pointed at the right problems. That’s what I love helping scientists and enterprises do.

FAVORITE PROJECT

Framing and launching a new, user-centered carrier test business

WE’VE BEEN YOU

WE ARE MORE THAN CONSULTANTS

As former operating executives at precision medicine and digital health companies, we’ve faced the same commercialization challenges you’re trying to solve — not as advisors watching from the outside, but as the people who had to answer to the board, ship the product, and close the deal. That’s the experience Notenda brings to every engagement.

VALIDATED FRAMEWORK

The driving force behind our work.  Feel free to download a copy of the validated and proprietary frameworks that guide our work.

THOUGHT PARTNERS

We are strategic thought partners for our clients, leveraging our industry experience and relationships to set you up for action and success – on your own or with us as a fractional team until you build your own. Let us know when we can help.

Contact Us

WE ARE MORE THAN CONSULTANTS

We are strategic thought partners for our clients, leveraging our industry experience and relationships to set you up for action and success – on your own or with us as a fractional team until you build your own. Let us know when we can help. The business of DNA is in our DNA

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